In 2015 financial year, Luiz Carlos Trabuco Cappi beat the odds to emerge as Brazil’s top entrepreneur. The 56-year-old is a CEO at Bradesco, a highly ranked bank in Brazil. His success is an attributed to his leadership style that focuses on adequate service delivery through the various financial channels. These include Banking, Insurance and Pension groups. Despite intense market competition from Itau Unibanco (Current Brazil’s leading Bank); he managed to dominate the Brazilian banking market through the purchase of HSBC. This was a 5.2 Billion investment move that placed him high in the private sector.
Born and raised in Marilia, he was employed as a clerk. This was the genesis of his banking career Marilia also happens to be Bradesco home from its formation till now. Having studied at Sao Paulo University, he worked his way up the bank ranks from marketing to becoming the President of Bradesco for six years. His working period enabled him to deploy professional leaders in all the bank sectors hence boosting the bank’s operations. Renato Ejnisman, who has great banking experience, is an example of one of the many professionals that Luiz Carlos Trabuco Cappi employed. Renato occupies the Executive director position in Bradesco having worked in Boston and America. Strategic staffing led to an increase in Bradesco profit ratings by 30%.
A man of character, Luiz Carlos Trabuco Cappi is well known for his hardworking, confident and determined nature. As a family man, his role in putting Brazil in the global market is commendable. He is known for pushing for “Christ the Redeemer” statue to become a world wonder. Through this, Brazil’s economy has experienced significant improvements till today. “Christ the Redeemer” is among world leading tourist’s destination. This has generously contributed to Brazil’s economy including the insurance sector. The citizens have also enjoyed the feeling of belonging. The tourism industry has grown leading to increased investments in local and international businesses. He was at one point approached by the Brazilian president to take the Ministry of Finance docket. His modest nature made him decline the offer. His dedication to upholding Bradesco is one to emulate.
From banking to insurance, a lot can be learned from Luiz Carlos Trabuco Cappi success history. According to him, Brazil’s prosperity depends on massive investment in the insurance sector. This is evident through Brazil’s ever growing population wants/needs. He continues to emphasize that the government’s duty is to uphold social welfare through substantial investment in the insurance sector. Being the head of Brazil’s leading company in insurance, he has been nominated twice as the most influential Insurance personality in 2003 and 2007 respectively. His wealth of knowledge in banking has enabled him to improve Brazil’s insurance sector via advocating for broker investment.
Luiz Carlos Trabuco Cappi has represented Brazil in the leading financial institutions that stretch from local to international setups. Locally, he is the Vice president of the Institute for Supplementary Health Studies. He intends to continue the legacy of Trabuco as the former presidents have strived to maintain its image. Marcio Cypriano will rest assured knowing his successor is able and capable of taking the company to the next level.
His reputation is of great influence in Brazil’s private bank industry hall of fame. Luiz Carlos Trabuco Cappi has been the brainchild to various Brazil financial projects. He has been able to earn the trust of the majority of leaders in Brazil including political leaders. Big media names and the press feature him in various business columns in financial newspapers. With such a hard working and real financial icon, it is safe to say Bradesco economic growth is in capable hands.
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