Choosing A New CEO At Bradesco

Choosing a CEO is one of the most important things that any company can do. Over the past few years, Luiz Carlos Trabuco has done a great job leading Bradesco. There are many people who look up to the hard work that he has done. Not only has he improved sales and profits, but he has changed the culture of the company as well.

However, there are still some things that the next CEO will have to improve. Luiz Carlos Trabuco was not a perfect leader, and he made plenty of mistakes on various projects according to

The good news for Bradesco is that the banking industry is stronger than ever before. With all of the economic growth in the country, many people expect that Bradesco will continue growing in the years ahead.

Early Life of Luiz Carlos Trabuco

Luiz Carlos Trabuco has an interesting life story. Although he grew up in a poor family of farmers, he wanted to go to school and start his own business. While he was in school, he worked a small bank in the area. This is where he learned about the banking industry.

After he graduated from USP, Luiz Carlos Trabuco decided to stay in the banking industry instead of starting a business. At the time, it was difficult for new business owners to get any financial help. There are many more programs for business owners today to take advantage of.

With his great work ethic, Luiz Carlos Trabuco was able to move up quickly within the field. He would eventually get offered the CEO position at Bradesco. There were numerous changes that had to take place at the company after he took over.

Read more: Lázaro Brandão será substituído por Trabuco no conselho do Bradesco

Financing Planning

One of the biggest issues for Bradesco was a lack of clear financial planning for the future. There were many mistakes that took place over the years at the company on

Perhaps the biggest issue at Bradesco was a lack of new technology. The online banking trend was just starting, and the company was completely unprepared. Luiz Carlos Trabuco started to invest a lot of time and money into this project. Due to his hard work, the company is now one of the leading online banking companies in the country today.

Luiz Carlos Trabuco also started numerous loan programs for new business owners. With his bad experience when he was young trying to get a loan, he wanted to make sure other people had opportunities that he did not have.

Future Plans

Now that he is retired, Luiz Carlos Trabuco is starting to work on other projects where he lives. He is passionate about providing educational opportunities to children who live in poor areas. He knows how hard it is to have success in life when you grow up in a poor family. He is building numerous schools to help children who lack basic access to education. Luiz Carlos Trabuco did a solid job as CEO of Bradesco. Although he will be missed by many people there, the search is already starting for the next CEO of the company.


Bradesco Influential Financial Icon, Luiz Carlos Trabuco Cappi

In 2015 financial year, Luiz Carlos Trabuco Cappi beat the odds to emerge as Brazil’s top entrepreneur. The 56-year-old is a CEO at Bradesco, a highly ranked bank in Brazil. His success is an attributed to his leadership style that focuses on adequate service delivery through the various financial channels. These include Banking, Insurance and Pension groups. Despite intense market competition from Itau Unibanco (Current Brazil’s leading Bank); he managed to dominate the Brazilian banking market through the purchase of HSBC. This was a 5.2 Billion investment move that placed him high in the private sector.

Born and raised in Marilia, he was employed as a clerk. This was the genesis of his banking career Marilia also happens to be Bradesco home from its formation till now. Having studied at Sao Paulo University, he worked his way up the bank ranks from marketing to becoming the President of Bradesco for six years. His working period enabled him to deploy professional leaders in all the bank sectors hence boosting the bank’s operations. Renato Ejnisman, who has great banking experience, is an example of one of the many professionals that Luiz Carlos Trabuco Cappi employed. Renato occupies the Executive director position in Bradesco having worked in Boston and America. Strategic staffing led to an increase in Bradesco profit ratings by 30%.

A man of character, Luiz Carlos Trabuco Cappi is well known for his hardworking, confident and determined nature. As a family man, his role in putting Brazil in the global market is commendable. He is known for pushing for “Christ the Redeemer” statue to become a world wonder. Through this, Brazil’s economy has experienced significant improvements till today. “Christ the Redeemer” is among world leading tourist’s destination. This has generously contributed to Brazil’s economy including the insurance sector. The citizens have also enjoyed the feeling of belonging. The tourism industry has grown leading to increased investments in local and international businesses. He was at one point approached by the Brazilian president to take the Ministry of Finance docket. His modest nature made him decline the offer. His dedication to upholding Bradesco is one to emulate.

From banking to insurance, a lot can be learned from Luiz Carlos Trabuco Cappi success history. According to him, Brazil’s prosperity depends on massive investment in the insurance sector. This is evident through Brazil’s ever growing population wants/needs. He continues to emphasize that the government’s duty is to uphold social welfare through substantial investment in the insurance sector. Being the head of Brazil’s leading company in insurance, he has been nominated twice as the most influential Insurance personality in 2003 and 2007 respectively. His wealth of knowledge in banking has enabled him to improve Brazil’s insurance sector via advocating for broker investment.

Luiz Carlos Trabuco Cappi has represented Brazil in the leading financial institutions that stretch from local to international setups. Locally, he is the Vice president of the Institute for Supplementary Health Studies. He intends to continue the legacy of Trabuco as the former presidents have strived to maintain its image. Marcio Cypriano will rest assured knowing his successor is able and capable of taking the company to the next level.

His reputation is of great influence in Brazil’s private bank industry hall of fame. Luiz Carlos Trabuco Cappi has been the brainchild to various Brazil financial projects. He has been able to earn the trust of the majority of leaders in Brazil including political leaders. Big media names and the press feature him in various business columns in financial newspapers. With such a hard working and real financial icon, it is safe to say Bradesco economic growth is in capable hands.