A demand for athletic clothing is increasing. More people are celebrating their ability to improve their health, and the people that are working out want trendy clothes to work out in.
It is fortunate for Fabletics that there is an obsessed nation that has finally heard the wake-up call. They want to do something about there obesity, and it is possible that Fabletics may have just the right garments for people to stay motivated about working out. There is actually a male portion of the Fabletics brand called FL2 that caters to men that are looking for athletic clothes.
This portion of the Fabletics brand is headed by Kate Hudson’s brother. This is an interesting concept for men, but all the headlines are clearly pointing to Fabletics and the leadership role that Kate Hudson has for women. She has taken great pride in creating a brand of clothing for women that is both trendy and affordable. It is rare to hear those two things in the same sentence, but
Kate Hudson knew that this would attract consumers.
Fabletics has become as strong in selling athletic clothing as it has for this reason. Women that are working out are not going to want to spend a fortune on clothes because they are losing weight. They do not want to spend so much money on something that will not even fit in a couple of months. They also want to be trendy when they are going to the gym to work out so it is pertinent to create the type of platform that allows ladies to embrace the possibilities that comes with the discovery of an affordable workout wardrobe.
Women really like what Kate Hudson presents. She is doing with great things for Fabletics. This may be the reason that she is able to thrive in this area of business. She knows what she is doing, and Kate has no problem staying connected with her customer base. That may be the most important part of the equation.
Kate uses social media to do this. She also believes that there is a need to make sure that the customers know about new products so she continues to spread the word about the type
of activewear that she created. She also lets customers know about the great amount of clothes that are part of the Fabletics website. Customers even get a chance to hear about new things like the addition of footwear by Fabletics.
Hudson realizes that she can avoid a large amount of advertising through television by keeping fans connected through social media. This may be the thing that saves this company the most money. It may also be what has become the most effective way to keep customers coming back for more. Fabletics is a company that has weekly updates to products that are being sold. Customers are going to come back to the website and stay plugged into Fabletics through Facebook and Twitter just to see what the new selections are.